Where we began
We opened our first store in Port Melbourne in 1996 with small selection of kids and baby clothing brands. In 2001, our daughter Zlata, joined the team in our new Brighton store after finishing her Creative and Business Advertising Degree with a clear focus on bringing a new and fresh approach to fashion forward parents.
Zlata brought a passion for fashion & technology and always looked for ways to reach more customers beyond the physical store and in 2006 our online store was launched.
Today we are proud to partner with and bring over 200 designers to our customers through our Brighton and Online stores. We as a family, have seen generations of kids grow up from newborn to going on to have kids of their own. Parents who are now grandparents shopping for their grandchildren.
We love to connect with our customers and our local community and are active sponsors within the Bayside area through partnerships with local schools and kinder garden’s.
In 2012, a new member of the family was born. Levi periodically features in some of our social media campaigns despite not always being a willing contributor ;)