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Since 2011, Alphabet Soup has been producing kids streetwear for kids of all ages from 1-14 years old. The brand is the brainchild of Melbourne based crew Lush Productions, who are one of Australia’s leading distributors of skate, surf and streetwear labels in Australia, when they noticed many young parents (themselves included) unable to find cool clothing for their kids.

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Taking inspiration from music, action sports and popular street culture, Alphabet Soup has developed a unique range of outerwear designed for adventure around every corner. Made with high quality materials, whilst featuring fun colours, prints, and patterns, each outfit brings edgy style to the streets.

Australia Wide Shipping On Online Orders

Receive free shipping on orders valued over $200 anywhere across Australia.

Local Click & Collect for Melbourne Customers

Free click & collect is available at our Brighton store for online orders and is ready for collection within 24 hours, Monday - Friday (after payment). Our team will send you an email once your order is ready for pick up.

For Sizing Or General Inquiries

For any inquiries about our Alphabet Soup collection, please contact our experienced team today on 03 9592 1266. From helping with sizing to more information about the brand, we are happy to assist anywhere we can.